You have been appointed as a Strategy Consultant to an Italian Luxury Sports Car manufacturing brand namely "Pagani Huayra" wanting to enter India. Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, For Theoretical Answer Assessment Parameter Weightage Introduction 20% Concepts and Application related to the question 60% Conclusion 20% For Numerical Answer Assessment Parameter Weightage Understanding and usage of the formula 20% Procedure / Steps 50% Correct Answer & Interpretation 30% explain the categories of customers you would target alongwith the price points?
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