You have been appointed as a Strategy Consultant to an Italian Luxury Sports Car manufacturing brand namely Pagani Huayra wanting to enter India. Which one of Porters Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target along with the price points?
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Explanation:
Porter gave three main dimensions of business success.
Cost Leadership
Differentiation
Focus strategy
Now the new Italian car manufacturer can adapt differentiation or focus strategy. Differentiation is about creating a product which has unique features when compared to competitors while focus strategy is about delivering a niche category specific to some customers. Since sports cars will attract a very focussed group of customers so focus strategy would be most suitable
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