You have been asked to measure the attitude of people towards advertising whether favourable or unfavourable in the medium sized city where you live. The study should indicate whether heterogeneous groups differ significantly or otherwise in their attitudes towards the advertising. The proposed study has to be carried out in two parts. Part I will involve the construction of a suitable scale for measuring attitude of people. Part II will examine some hypotheses and conclude whether they are accepted or rejected. The hypotheses will concern the differences in attitude of the two groups towards advertising. For this purpose, you may think of groups in terms of male and female, young and old, educated and uneducated and rich and poor.
Questions
a) What type of study is this?
b) Which scale will be most appropriate and why?
c) What would be the limitation of such a study?
Answers
Answered by
0
Answer:
gwysyshysbsujskaksbshhsnsbshs
Similar questions