Question

You have just been hired as a brand manager of toothpaste division for a large consumer products company. Your job
mainly involves encouraging the advertising and production groups to promote and manufacture your product more
effectively. These departments aren’t under your direct authority, although company procedures indicate that they
must complete certain tasks requested by brand managers.
Describe the sources of power you can use to ensure that the advertising and production departments will help
you make and sell toothpaste more effectively.

Answer 1

DO IT YOURSELF

AND SCORE GOOD IN EXAM