You're a CEO of an automobile company "Dragon Cars", manufacturing wide range of four wheelers including mid-size, sedan cars and SUVs. The company has Pan-American presence in the urban market. The company wants to expand its reach to the rural market and has plan to go international as well. Chalk out a marketing plan with well-defined marketing objectives, product-mix strategy and pricing strategies keeping in mind the various markets and customer segments.
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You're a CEO of an automobile company "Dragon Cars", manufacturing wide range of four wheelers including mid-size, sedan cars and SUVs. The company has Pan-American presence in the urban market. The company wants to expand its reach to the rural market and has plan to go international as well. Chalk out a marketing plan with well-defined marketing objectives, product-mix strategy and pricing strategies keeping in mind the various markets and customer segments.
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