Question

You’re the Marketing Director for a global financial company. The holidays are approaching and your boss wants to improve the company's bottom line by 7%. You host a team meeting where the goal is to identify opportunities to test, then assign tasks to team members to start implementing right away. Is this approach correct?

Answer 1

The success of this approach would depend on when the holidays would fall.

If there is enough time to test the market and implement the plan, then this idea is correct. However, if the holidays are immediate and there is no time to test out strategies or plans, then it will be unsuccessful in achieving bottom-line profits.

A Marketing Manager should have strategies and plans in place, well before holidays or peak sales seasons. He should have discussed and planned with his team on how to maximise profits during this peak season so as to avoid hurried, last minute planning.

Answer 2

Explanation:

• Yes, the entire team is present and participating.

• Yes, but make sure to assign the test to the appropriate team members.

• No, ideation and implementation should be done in separate meetings.