Question

You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. What is this an example of?

Answer 1

This is a part of what you call smart work goal in both commercial and corporate sectors.

For instance, if you are targeting a sales team, there are cases where you need to highlight conversion path through effective lead nurturing campaign and also make a definite content strategy of your own.

At the same time, you must also know to what type of customers you are going to cater.