You should avoid using double barrelled questions in a survey because:
a) A respondent should only have one surname, and not a double barrelled one
b) They make the question too long, so respondents lose interest
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c) They are too abstract
d) They confuse respondents by asking about two different things
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d).They confuse respondents by asking about two different things.
Double barrelled questions are those which ask about two things. The problem here is that we may tend to see concepts as virtual synonyms of each other, like "pay" and "conditions of "work". It is not so much that we might think they are the same but that they might lead together to "job satisfaction", say. Consequently, we may pose a question like Bryman's: "How satisfied are you with pay and conditions in your job?" The author points out that the respondent may well be satisfied with one but not the other and so is unsure of how to reply.
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