Question

you've joined a startup company. before building out your content strategy you'll need to develop your company's primary buyer persona. what's the appropriate order for developing the buyer persona for your startup? research identify trends and create persona stories create persona story test and optimize and make assumptions make assumptions identify trends and ask company employees for input a buyer persona shouldn't be developed at this time. next

Answer 1

The correct answer is option A.

The appropriate order for developing the buyer persona for your startup would be research, identify trends and create persona stories.

The first step would be research on the product or service you wish to sell through the start-up.

The next step would be to pinpoint the market trends and the needs of the customers before finalising on your buyer persona.

Last step would be to create persona stories.