Question

you've just opened your new bakery shop in paris, and would like to have more customers in your shop. which bid strategy do you need to select when setting up your campaign to get the required results

Answer 1

The answer is Enhanced Cost-Per-Click.

The bid strategy that you need to select when setting up your campaign to get the required results is Enhanced Cost-Per-Click (ECPC). This assists in getting additional conversations through manual bids.  Manual bids are automatically adjusted for clicks that tend to promote a conversation or sale on the website. To use the ECPC feature, the conversion tracking feature must be enabled.