you want to bring a new product to the market for which there are many large incumbents. what are strategies worth considering?
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quality!! hire a innovative and creative product's team spend more on product's material and market it!!!
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The cost of the price as compared to the cost sold by the incumbets this will enable you to come up with a suitable price that may be competing to other sellers. If you set the price that is relatively lower then it is automatic that you will win much customers as compared to the incumbent sellers in the market which may enable one to meet his or her objectives.
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