Question

You want to calculate the absolute change and percentage change in performance metrics. which should you use?

Answer 1

The correct answer is - Period Comparison report.

Absolute change and percentage change in performance metrics are calculated automatically to reduce user error. Usually, ad reporting displays performance for the previous period, the same period last year, or a custom date range is compared with period reporting to analyse performance.

Every performance metric column can be expanded by clicking the ‘+’ icon., which will give four sub-columns under every performance metric to use for deeper analysis. They are:-

1. Performance from your current period

2. Performance from your comparison period

3. Change (Current Performance - Comparison Performance)

4. Change % ((Current – Comparison)/Comparison * 100%)

Answer 2

Is a question of Microsoft Bing ads Exam.

The correct answer is:

Compare to previous in date range selector

Explanation and more info:

http://www.certificationanswers.com/en/you-want-to-calculate-the-absolute-change-and-percentage-change-in-performance-metrics-which-type-of-report-should-you-select/