You want to start a company with your friend . Which area of business would you like to explore ? Why ?
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The truth is that many companies start among friends. Former Harvard Business School professor Noam Wasserman (now at the University of Southern California) studied 10,000 tech startups and learned that 40% of founders were friends before they went into business. His research, summarized in his book The Founder’s Dilemmas, also revealed that when founders are friends, it increases the likelihood of startup failure—and each friend on the founding team increases the likelihood of founder turnover by almost 30%.I don’t doubt the numbers. But starting ArcTouch with Adam Fingerman, my Tufts college roommate and my best friend of 33 years, was the best decision I ever made. A decade later, I’m proud of our path. Together, we’ve taken the company from a team of two to a team of 200 (and growing). We jointly agreed when it was time to sell the company, and successfully navigated our acquisition by WPP, the largest network of marketing, design, and technology consulting firms. And we’re still working side by side, managing one of the top app-development businesses in the world. Meanwhile, we’re better
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