you want to the convince the customer to buy your product
Answers
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Answer:
Unfortunately, the majority of sales and marketing messaging highlight characteristics while leaving the advantages up to the audience to determine. That amounts to expecting your customer to carry out your laborious tasks.
If you focus on the advantages of utilising your product rather than the features it has, you'll attract more clients faster.
Explanation:
KEY POINTS TO BE CONSIDERED-
1. Recognize the distinction between a feature and a benefit.
A feature is a "is" or "does" that a good or service has. What the good or service "means" to the customer is what is referred to as a benefit. For instance:
This car has a reinforced safety roof, is incorrect. (feature)
Right: This car will keep your family safe. (benefit)
2. Use clear language that is vivid.
Customers will remember a benefit longer and easier if it is stated in plain, forceful language that arouses emotion.
incorrect: This roof offers safety in the event of a rollover accident.
This is accurate. There's a strong chance you won't be hurt if this automobile flips.
3. Avoid using commercial jargon.
More than anything else, using too technical jargon or tired business cliches makes people feel flat.
"Robust implementation of 80210 protocols!" is incorrect.
You can connect almost anyplace, correct?
4. Keep the list of advantages brief.
Most people's short-term memory can only accommodate two or three thoughts at once. Long benefit lists only lead to confusion.
It is incorrect to state that the following are the top 10 benefits of using our product:
While it is Correct to say: The two most important considerations are...
5. Describe what makes you or your business unique.
Benefits that are common to your product category may persuade a consumer to purchase... but maybe not from you! Utilize features that set you apart from the competition:
False: Our software increases your productivity.
The average cost savings reported by our customers is 30%, which is almost double the industry average.
6. Make your advantages clear.
Abstract benefits that are described with hazy phrases and adjectives are ignored by customers. Concrete and detailed advantages are more persuasive and "stay in the memory."
Incorrect: We can significantly lower your inventory costs.
It is true that Normally inventory expenditures is saved by 25%.
Hence, by keeping the above points in mind we can easily convince a customer to buy our product.
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