Question

Your campaign is consistently meeting its average daily budget. What should you do to maximize your budget throughout all hours of the day? A. lower the daily budget amount b. increase the max cpc bid c. lower your bids d. change the ad delivery method from "accelerated" to "standard"

Answer 1

CPC) is calculated by dividing the total cost of your clicks by the total number of clicks. Your average CPC is based on your actual cost-per-click (actual CPC), which is the actual amount you're charged for a click on your ad. Note that your average CPC might be different than your maximum cost-per-click (max.