Question

Your client kevin works for a retailer that sells ecofriendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

Answer 1

Demographic targetingContextual product targetingThe “Green Living Enthusiasts” affinity audienceGender targeting

The correct Answer is:

The “Green Living Enthusiasts” affinity audience

Explanation: Affinity audiences consist of aggregated consumers who have demonstrated a qualified interest in a particular topic. Take advantage of broad passions depicting a consumer’s lifestyle rather than niche curiosities to reach your perfect audience and achieve reach and frequency within that group