Your client wants to reach new parents with ads for organic baby food. what kind of targeting would you recommend? dynamic remarketing
Answers
• In-market audiences consuming the "Baby and Toddler Food / Baby Food" group
• Managed placements
• Equal viewers
• Dynamic Remarketing
The "Similar audience" targeting option helps you find people who share the features with visitors to your site. By adding "similar audiences" to your ad group, you can show your ads to people whose interests are similar to your site visitors, which allows you to reach new and qualified potential customers.
Similar Display Targeting is available for Display Network, Search Network, YouTube, Gmail, Client Match, and Apps. The same audience lists are automatically created and updated after setting up at least one eligible list in the Google Ad Audience Center Library. It is recommended that you have a remarketing strategy before running the same audience
• High reach: Increase your campaign reach to new users, similar to your existing users, just five times as much as remarketing lists
• Improved conversion rate: Combine similar audiences with performance remarketing, and see 41% more conversions.
• Powered by machine learning: Similar audience lists are updated in real time using machine learning capabilities, which analyzes millions of signals to adapt to performance.
• Easy to manage: Similar viewers list automatically appears in eligible Google advertising accounts. Eligibility is determined when there is sufficient statistically significant similarity between new users and the original remarketing list.
• Targeting efficiently: Original remarketing lists are automatically excluded from the same audience lists, make sure that you target only new users.
Simplified viewer targeting
Similar viewer targeting automatically finds new customers like your existing customers and guesses your search for new audiences. (Such as 'Site Visitors', or 'Converters') Google advertising takes your existing user lists and uses machine learning to understand that they are common to finding similar thinking customers. You can also use the same reading lists in your remarketing lists to do the same things as they like, and they often use benchmarks like sites.
Similar audiences targeting options help to find people who shares the characteristics with site visitors.
With easily adding the “similar audiences” to your ad group, it is much more easier to show your ads to people whose the interests are similar to those of your site visitors that mainly allows you to reach new and qualified potential customers.