Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:
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Answer:
each men, women and children of all ages who need any kind of athletic shoes
sell high-end running shoes to competitive marathon runners
increase brand awareness
reach shoppers who are ready to buy right away
The correct Answer is:
sell high-end running shoes to competitive marathon runners
Google Display Advertising Exam – All Q&As
* Updated on 25-Apr-2019
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Explanation: With custom affinity audiences, advertisers can create audiences that are more tailored to their brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead.
Read more here: https://support.google.com/adwords/answer/2497941?hl=en
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