Question

Your company, primarily into FMCG has witnessed a gradual decline in a consumer product overthe last six months. Prepare the minutes of the meeting for the same. Members in the meeting:Head of the Sales and Marketing, Product Head, Product lead and few team members.

Answer 1

The opinion that matters most is that of the customers. These organizations have learned that they might not know what they don't know about their customers. That precious knowledge about the customers comes from "inbound" marketing -- through market research to clarify customers' needs and what they are willing to do to get those needs met. If the inbound marketing is done well, the outbound marketing is particularly easy -- and effective.