Question

Your company recently found that it was getting a lot of website visits from a
particular company - Facebook, Inc. While you do not know who actually visited your
website, you do know that someone from that company took that action. Based on
this information, which of the following is the best way to begin your email outreach?
Hi [Buyer Name] Earlier today, you downloaded our eBook on top security
issues for small businesses. Based on this area of interest, I thought you may
also enjoy [Blog Article A] and [Blog Article B].
Hi (Buyer Name], Various people within your organization have been reviewing
our content on how to recycle old electronics. Based on this area of interest, I
thought you and your team may also enjoy [Blog Article A] and [Blog Article B].
Hi [Buyer Name] (Common Connection First and Last Name] suggested I reach
out to you. We were discussing best practices our firm recently uncovered on
purchasing new electronics and security issues that most small businesses
face. (Common Connection First Name] thought you would be interested in the
results. I can walk you through them, if this is timely for you?
Hi [Buyer Namel, I noticed your company's recent job tweet about how to get rid
of old electronics. I thought you would appreciate the popular eBook we wrote
titled "Top Security Issues for Small Businesses and will send it to you now.​

Answer 1

Answer:

10 December 2020 by Anna Crowe

Do you ever feel like finding qualified leads is an exercise in futility? 

Using Google Analytics, you can see the traffic is coming to your site — but a good portion of them tend to bounce without so much as a farewell. 

It's frustrating — you can almost see the revenue swirling down the drain! 

Especially since Google Analytics keeps reducing the amount of information they provide.