Your product enjoys high brand loyalty and high involvement in the category. your product has perceived differences that consumers recognize between brands. your product is one of the few that its consumers choose before selecting the retail store/web site to purchase the product. which promotion strategy would hold the greatest opportunity for incremental sales for your product based upon the consumer criteria above?
a. branding
b. pull
c. push
d. hybrid
e. none of the above 1. option
a. is correct 2. option
b. is correct 3. option
c. is correct 4. option
d. is correct
Answers
Answer:
Option c is correct.
Pull is the promotion strategy that will work best based on the above criteria
Explanation:
The pull advertising strategy, also known as the pull marketing strategy, is the opposite of the push strategy. The pull strategy is aimed at getting the customer to come to the product (hence the term "pull") rather than trying to get the product directly in front of the customer. The pull strategy is to take the customer to you.
There are six widely used pull marketing strategies today:
Advertising and Mass Media Production
Advertising and Mass Media Production Review recommendations
Advertising and Mass Media Production Review recommendations Customer relationship management
Advertising and Mass Media Production Review recommendations Customer relationship management Promotions and discounts
Advertising and Mass Media Production Review recommendations Customer relationship management Promotions and discounts Report on social media
Advertising and Mass Media Production Review recommendations Customer relationship management Promotions and discounts Report on social media Email marketing