Question

1) caters well to rural areas
i) requires basic infrastructure
ii) requires electricity
iv) need based medium
v) involves entertainment
vi) creates expectations or false desires in the audience
vii) flexible medium
viii) natural medium
ix) consists of language barriers
x) consists of advertisements

Answer 1

Explanation:

Rural electrification is the process of bringing electrical power to rural and remote areas. Rural communities are suffering from colossal market failures as the national grids fall short of their demand for electricity. As of 2017, over 1 billion people worldwide lack household electric power – 14% of the global population. [1] Electrification typically begins in cities and towns and gradually extends to rural areas, however, this process often runs into road blocks in developing nations. Expanding the national grid is expensive and countries consistently lack the capital to grow their current infrastructure. Additionally, amortizing capital costs to reduce the unit cost of each hook-up is harder to do in lightly populated areas (yielding higher per capita share of the expense). If countries are able to overcome these obstacles and reach nationwide electrification, rural communities will be able to reap considerable amounts of economic and social development.

Rural Electrification Graph.png

This graph shows the world rural electrification rate along with the electrification growth rate from 1990-2016 and synthesizes data from the World Bank[2]