1. China and India are emerging markets that will have a significant impact on the world in the coming years. The term Chindia is used to describe the growing power of these two countries. In a small group, research demographic and economic trends related to Chindia’s power and its impact on marketers in the United States. Write a brief report, supporting your explanation of these trends with statistics.
2. Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each and explain the potential impact marketers have on each.
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