1. Describe the relationship between advertising and democracy.
2. How does advertising create discrimination in the society?
3. What does social advertising mean? Give examples to illustrate the benefits of social advertising.
4. List the main features of consumerism.
5. How do advertisements help in creating awareness among the citizens? Support your answer with examples.
Answers
Answer:
1. There is very close relationship between advertising and democracy. Media helps to prepare cultural and political diversity in the country. Advertising also communicates the policies and politics of the government to the society so that the citizens can make their opinion about the policies and ideas of the government.
2. Small businesses do not have the money to spend on advertising. But they have to compete against highly advertised items that make the people believe that branded and packed goods are better. Thus, brands can create discrimination in the society which is undemocratic and create inequality among the masses.
3. Social advertising is advertising that relies on social information or network s in generating , targeting, and delivering marketing communication. ... For example , the advertising platform provided by Google,twitter and Facebook involves targeting on present adds based on relationships articulated on those same services.
4. i)A consumer must be aware of his/her rights and should protect his /her rights.
ii) he/he should seek redressal for his complaints.
iii) he/she should raise voice against exploitations.
iv) government laws most protected the interest of the consumers.
5. Answer: Social advertisements are the advertisements made by the State or private agencies. They have a larger message for the society. For example advertisement regarding building of toilets in each home to ensure health and sanitation of the people is a social advertisement. Advertisement giving simple steps for preventing dengue is also a social advertisement.