1. Determine whether the collective strength of five competitive forces is conducive to earning attractive
profit.
(A) First step of five forces model
(B) Second step of five forces model
(C) Third step of five forces model
(D) None of these
2. Which refers to decline in the per unit cost of production as volume grows?
(A) Product Differentiation
(B) Economic of scale
(C) Switching Cost
(D) Brand Identity
3. Assets of firm considering maybe highly specialized & therefore of little value to any other firm
(A) Fixed Cost
(B) Slow Growth
(C) Exit Barrier
(D) Industry Leader
4. Which of the following could be a weakness?
(A) A developing market such as the Internet
(B) Competitors with access to better channels of distribution
(C) Poor quality of goods and services
(D) Special marketing expertise
5. Which of the following could be an opportunity?
(A) Having quality processes and procedures
(B) Moving into new market segments that offer improved profits
(C) Damaged reputation
(D) A new competitor in your home market
6. Which of the following could be a threat?
(A) Changes in technology
(B) A market vacated by an ineffective competitor
(C) Location of your business
(D) Lack of marketing expertise
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