1. For any company looking to expand internationally, be it first-time exporter or a major
multinational, a fundamental question has been, and continues to be
A. New Market, Same Product
B. New Market, New Product
C. The extent to which the marketing mix should or can be standardized across the
countries in which the firm operates
D. PDI, PDV
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Answer:
B option is the correct answer
New Market,New product
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