1.It is a propaganda device that is used when an important person or famous figure endorces a product
2.It is a propaganda device uses an individual, thing, idea or symbol that carries respect, authority, prestige and other positive qualities along with the product to make it look more acceptable
3.It is a propaganda device that uses words of praise for a product or a person.This is used when a product is described in glowing terms,telling how wonderful it is .
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