Question

1 minute speech on advertising has tons of mind games

Answer 1

Many adverts rely on assumptions about gender and social roles to sell products, but we rarely debate the psychology of advertising before deciding which detergent to buy.

The Advertising Standards Authority thinks it is about time we did and is drawing up tough guidelines to ban inappropriate commercials.

Not that this is the first time stereotypical ads have been subject to public debate. Last year saw a furore over a protein drink advert featuring a bikini-clad woman asking: "Are you beach body ready?"

Nearly 400 complaints were made, with many saying the advert shamed women who did not conform to a supposed "ideal" and could exacerbate body image issues. Around 70,000 signed a petition calling for the campaign to be removed.

Answer 2

Explanation:

In our society, we are constantly surrounded by advertising. From the time our alarm clock wakes us up in the morning until we set it at night, our brains are bombarded with advertisements. Ads play a huge role in our lives, telling us what to buy, what car to drive, how our families should interact, and what we should look like. The business of Advertising is built on persuasion. Advertisements attempt to persuade us that we are not rich enough, pretty enough, thin enough, family oriented enough, and the list goes on. To put it more clearly, the advertising empire is built on the exploitation of the fears of the American people. They take the knowledge of our fears and attempt to convince us that if we buy their product, we will achieve…show more content…

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