1. Social media and data analytics are changing the scene for most industries today. It is said that social media played a key role in propelling the Bharatiya Janata Party (BJP) to power in 2014. It is no surprise that with the elections round the corner in 2019, parties are getting their social media warriors ready to help them combat this war in the digital space. In your opinion, can Social media be used to influence voter behaviour? Can political parties actually leverage data analytics solutions to reach out to probable voters? Justify your answer.
Answers
1. Social media and data analytics are changing the scene for most industries today. It
is said that social media played a key role in propelling the Bharatiya Janata Party
(BJP) to power in 2014. It is no surprise that with the elections round the corner in
2019, parties are getting their social media warriors ready to help them combat this war in the digital space. In your opinion, can Social media be used to influence voter
behaviour? Can political parties actually leverage data analytics solutions to reach
out to probable voters? Justify your answer
Social media plays a key role in creating a good image for any organisation or a political party.These days people follow any news on social media.They read news for entertainment.This way they are becoming informative.
These days Big political parties are targeting people who read news and latest updates on social media.Political parties try to manipulate voter's mind by updating cake information about their candidate while creating bad impression of other party.These days they are using data analytics and social media platforms.