1. What are examples of each generic business-level strategy in the apparel industry
Answers
Explanation:
1
Corporate level strategy is like the engine in your car. It provides the power — the drive — to get your business where you want it to go.
Leaving the car analogy for a moment, most corporate level strategy is focused on one of three outcomes:
GrowthStabilityRetrenchment
Because there are many ways to reach these general goals, corporate level strategy is, by nature, complex and uncertain, and it’s geared toward the long-term. Unfortunately, that type of strategy doesn’t translate well into specific, actionable items. For that, we need the next stage.
2
The engine creates power. But it does so in only one direction. If you were standing by the rear bumper of your car (and you could see through to all the moving parts underneath), you would see a spinning shaft coming out of the engine (we’ll skip the transmission for simplicity’s sake). That shaft would be turning in a clockwise or counterclockwise direction.
But we don’t want to travel left or right, which is where we would go if we hooked the wheels directly to the driveshaft. We want to go forward. For that, we need a differential.
level strategies are more focused than corporate level strategies, but not nearly as focused as functional level strategies. If, for example, your corporate level strategy was to increase market share, your business level strategy might be:
Broaden exposureIncrease marketing budgetImprove qualityRebrandTap new and emerging markets
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