Question

1. What do you understand by the word brand? List two
reasons why building brands is central to advertising?​

Answer 1

Answer:

Two reasons why building brand is central advertising: (i) It creates a positive image of the product in the eyes of the consumer and compel them to buy it.

(ii) It differentiates the product from the local or other competitive products in the market.

Word Brand- A brand is an identifying symbol, mark, logo, name, word, and/or sentence that companies use to distinguish their product from others. A combination of one or more of those elements can be utilized to create a brand identity. Legal protection given to a brand name is called a trademark.