1.Yum Brands operate three different restaurant brands KFC, Pizza Hut and Taco Bell in Indian market. In today’s fast food market there are other dominant players like Dominoes operating in Indian market. What kind of segmentation is the company presently adopting for the three brands? Do you feel it is drastically different from each other? Support your answer with suitable justification.
2.Indian customers are very price sensitive and buy products which offer value for money. They don’t prefer to buy eco-friendly/ Green products as they are quite expensive and not widely promoted. How can green products create a market for themselves in India? Suggest a suitable marketing mix strategy for this category of products by taking a particular eco-friendly product in consideration in Indian context.
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what we have to do in it bro / sis
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