11 Read the article from a school magazine about a popular chain of stores called The Body Shop. Write a summary about what the student learned during their business studies lesson
about The Body Shop.
Your summary should be about 80 words long (and no more than 90 words long). You
should use your own words as far as possible.
You will receive up to 6 marks for the content of your summary, and up to 6 marks for the style and accuracy of your language.
The Body Shop
You’ve probably heard of The Body Shop, as it has stores in many countries around the world. At school last week, we studied The Body Shop as part of our business studies course. We had to find out some information before the lesson, so I already knew some facts, but then I learned a lot more during the lesson.
The Body Shop sells cosmetics – things like make-up and shampoo. I knew this already because my mum buys things there. I hadn’t realised until the lesson that it sells cosmetic products for men as well as women.
Before the lesson, I did some research online. I read that The Body Shop was set up by a British woman called Anita Roddick, and the first store opened in the UK in 1976. Apparently, the idea for the store was inspired by a similar store in California that had the same name – one of my friends told us that in the lesson. I’d also read through my research that the company was successful from the start, expanding quickly throughout Britain, then into Europe and worldwide. In the lesson, I discovered that the first overseas store opened in Belgium. Our teacher also told us that The Body Shop is now owned by a Brazilian company.
Before the lesson, I’d noted that Anita Roddick’s original idea was to sell products made with natural ingredients, using simple packaging. In the lesson, I found out that customers could return their plastic bottles to be refilled with the same product. I was really impressed by that, as this was a long time before most of us became aware of the problem of plastic. I already knew that the company is against cruelty to animals, but I was interested to find out in the lesson that none of their products have been tested on animals. The Body Shop also supports farmers who supply the ingredients for the company's products – I learned this in the lesson, as well as the fact that making a profit was not Anita Roddick’s main aim – instead she wanted to do something good. It seems she did just that
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So confusing sorry.
I can't answer this
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