Question

12. Consumer information Sources fall into
Personal Sources
Commercial Sources
Experiential Source
All these above
​

Answer 1

Answer:

Commercial Sources

Explanation:

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Answer 2

D.) All the above

• ​Consumer information falls into all three sources namely Personal Sources, Commercial Sources, and Experiential Sources.
• Personal sources are the sources that refer to family members, co-workers, friends, and close ones. Whereas, Non-personal are the ones that refer to magazines or television advertisements and also store displays and salespersons.
• Commercial Sources are valuable sources, that generally include the cost factors such as subscription and association fees or other fees that consumers may incur. Commercial sources include trade and research associations.
• Experiential Sources in marketing is the marketing strategy that engages the consumer and target audience to create a real-life experience that they will remember lifelong. In such type of marketing, the firm focuses on getting the consumer to experience the brand and its products.

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