Question

13
After completing their graduation, Salim and Salman decided to set up a
Partnership business. Together they started a grocery store to earn their
livelihood. They purchased goods from the wholesale market and sold them
under their brand 'Fresh Food'. They had decided that they would keep a
margin of 10% only, so that they could offer good quality goods at the most
competitive rates to their customers. Because of this, their brand earned a
very good reputation in the market as compared to their competitors. In
order to increase sales, they also came up with new ideas of increasing
sales, marketing etc.
In reference to the above case, State and explain 2 Characteristics and
2 Objectives of Business fulfilled by 'Fresh Food'.
4​

Answer 1

Answer:

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Answer 2

Answer:

Characteristics

1. Customer satisfaction.

2. Supply quality goods.

3. Innovative ideas.

Objectives

1. Earn fair income.

2. Earn goodwill.

3. Increase sales.