Question

14. Which type of research would be best suited for identifying which demographic groups prefer diet soft
drinks and why they have this preference?
(A) Exploratory research
(B) Descriptive research
(C) Experimental research
(D) Survey research
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Answer 1

Answer:

Answer:- B

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Answer 2

Ans: (B) Descriptive research

The type of research would be best suited for identifying demographic groups that prefer diet soft drinks and the reason for their preference is Descriptive research

The reason for a descriptive type of research is as follow:

• It refers to the research of the characteristics of variables under a study. In this case, the variable is the preference for soft drinks
• It focuses on answering the"what" of the subject of research.
• It studies the demographics and describes them in a manner to ease the understanding of a project.
• It is also known as observational research as it is based on the principle of observation.
• It is a part of the market research study called quantitative research.
• This research involves conducting surveys using quantitative variables.