Question

17. Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of
the following budget methods?
(A) Affordable method
(B) Percentage-of-Sales method
(C) competitive-parity method
(D) Objective-end-task method​

Answer 1

Explanation:

percentage-of-sales method c) competitive- parity method d) objective-end-task method. Ans: A. 38. Setting the promotion budget so as to ...

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