2. a) Sania runs a factory wherein she manufactures shoes. The business has been doing well
and she intends to expand by diversifying into leather bags as well as Western formal wear,
thereby making her company a complete provider of corporate wear. This will enable her to
market her business unit as the one stop for working women. Which type of structure would
you recommend for her expanded organisation and why?
b) A company, which manufactures a popular brand of toys, has been enjoying good market
reputation. It has a functional organisational structure with Separate departments for
production, marketing, finance, human resources and research and development.
Lately to use its brand name and also to cash on to new business opportunities it is thinking to
diversify into manufacture of new range of electronic toys for which a new market is
emerging. Prepare a report regarding organisation structure giving concrete reasons with
regard to benefits the company will derive from the steps it should take.
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Answer:
sania should be atleast
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