2. Describe the Amul advertising campaign. What is its significance?
Answers
Answer:
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Explanation:
A Consistent Advertisement elevating Brand Identity-Amul. The utterly butterly Back then, brief provided by Amul was simple; ‘Draw a mascot which is easy to paint in walls and outdoors’. Huge outdoor print Advertisement was still to see the billboards. The advertisement idea of Amul was conceived by an agency called ASP (Advertising, Sales and Promotion) headed by Sylvester Da Cunha and his Art Director Eustace Fernandez.‘Amul girl’ is an icon of the middle class India right from 1967. The Amul girl is a hand-drawn cartoon of a young, chubby Indian girl dressed in a polka dotted frock with blue hair and a half pony tied up. May be she is the reason Polka Dots are never out of fashion in India!
Answer:
Consistent Advertisement elevating Brand Identity-Amul. The utterly butterly Back then, brief provided by Amul was simple; 'Draw a mascot which is easy to paint in walls and outdoors'. Huge outdoor print Advertisement was still to see the billboards.
Explanation:
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