2. Explain how changes in
political and Technological
environment affecting marketing
decisions.
In 250words please help guys ?.
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Answers
Answer:
political env : all the political changes taking place in the environment affects the marketing decisions as to what to produce and by what means goods could be made available to the ultimate consumer... there are many changes taking place in the environment so the political environment also plays a very important role in it
for example :if the political condition of the country is not stable one cannot stratagize as to what to produce and what not to..!
technological env: technological environment also plays a great role in marketing decisions... with the time lapse technology become obsolete so the marketer must have technological know how so as to minimize his cost and produce desired goods with minimum cost per unit. therefore technological environment plays a very important role.
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