Question

2. The Amul' cooperative in Anand (Gujarat) is an initiative
to decentralise the collection of milk for the benefit of low
income milk producers. Prepare a project on Amul. Find
information on the following. You can add more points.
Collect facts about the functioning of Amul.
• How has it transformed the lives of small farmers, milk
producers, and women?
• How Information and Communication Technology and
banks are giving support?
• Benefits of having cooperatives
• Do you know about the 'Amul Girl'?​

Answer 1

Answer:

Amul (Hindi: अमूल), is an Indian dairy cooperative society, based at Anand in the state of Gujarat.Formed in 1946, it is a cooperative brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.6 million milk producers in Gujarat.[4] Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.[5]

Amul

अमूल

Type

Cooperative society

Industry

Dairy

FMCG

Founded

1946; 74 years ago

Founder

Tribhuvandas Patel

Headquarters

Anand, Gujarat, India

Area served

Worldwide

Key people

Rupinder Singh Sodhi (managing director)[1]

Revenue

Increase₹38,550 crore (US$5.4 billion) (2019-20 [2])

Number of employees

1000 (Marketing Arm)

3.6 million (Milk producing members)

Amul was spearheaded by Tribhuvandas Patel under the guidance of Sardar Vallabhbhai Patel. As a result, Kaira District Milk Union Limited was born in 1946 (later renamed to Amul). Tribhuvandas became the founding chairman of the organization and led it until his retirement in 70s. He hired Dr. Verghese Kurien in 1949. He convinced Dr. Kurien to stay and help with the mission.[citation needed] Under the chairmanship of Tribhuvandas, Dr. Kurien was initially the general manager and helped guide the technical and marketing efforts of Amul. Dr. Kurien was the chairman of Amul briefly after Tribhuvandas Patel died in 1994.

Kurien, founder-chairman of the GCMMF for more than 30 years (1973–2006), is credited with the success of Amul's marketing.Amul has ventured into markets overseas