Question

2. What do the two following research situations have in
common
Situation 1: The Spraylt Company marketed a success-
ful insect repellent. The product was effective and a
leader in the market. The product was available in
blue aerosol cans with red caps. The instructions were
clearly specified on the container, in addition to a
warning to keep the product away from children.
Most of the company's products were also produced
by competitors in similar containers. The CEO was
worried because of declining sales and shrinking profit
margins. In addition, companies such as his were being
criticized by government and consumer groups for
their use of aerosol cans. The CEO contacted the
company's advertising agency and asked it to do the
necessary research to find out what was happening.​

Answer 1

Answer:

both companies research about the marketing management.

first situation the company grows well