Question

2.
What is the relationship between product item, product line and product mix? Explain various
product line and product mix strategies suitable for consumer goods.
(6+14)​

Answer 1

Explanation:

A product line is a group of closely related products offered by an organization. An organization's product mix includes all the products it sells. Product mix width refers to the number of product lines an organization offers. Product line depth is the number of product items in a product line.

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