Question

2. Why is just marketing not enough to produce superior value for customers?​

Answer 1

Answer:

Here are 5 steps you can take:

Step 1: Understand what drives value for your customers. ...

Step 2: Understand your value proposition. ...

Step 3: Identify the customers and segments where are you can create more value relative to competitors. ...

Step 4: Create a win-win price. ...

Step 5: Focus investments on your most valuable customers.

Answer 2

Answer:

There are many equations and models for measuring customer value.

Explanation: