2. Why is Walmart, the largest retailer in the world, tacing slowe growth
than in the past? (50 words)
a. What can it do to accelerate its growth (75-100 words)
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Reasons behind the success of wall mart
> Brand recognition: one of the most recounted brand around the world
> Global expansion: they have a wide reach, they have a global market
> Large wide product range: they provide great satisfaction to consumers by giving A-Z products
> Sales Strategy: they follow every day low price strategy
Reasons for slow growth
> Employee treatment and working conditions – Walmart has received criticisms and lawsuits several times regarding its workforce. Low wages, inadequate healthcare, and poor working conditions are few of the issues that have been publically criticized.
>Large span of control – Its highly extended size and massive span of control could leave Walmart weak in some areas.
>Thin profit margins – Walmart focuses on a cost leadership strategy. It results in thin profit margins for the company.
>Gender discrimination – A lawsuit was filed against Walmart in 2007 that allegedly claimed gender discrimination in job opportunities at Walmart. Female employees are discriminated in regards to promotions and pay scale as per this lawsuit.
>Imitation – Walmart’s business model can be easily copied. The company doesn’t own any specific competitive edge over its rivals except its huge business size.
They have to improve all of the above statements
> Brand recognition: one of the most recounted brand around the world
> Global expansion: they have a wide reach, they have a global market
> Large wide product range: they provide great satisfaction to consumers by giving A-Z products
> Sales Strategy: they follow every day low price strategy
Reasons for slow growth
> Employee treatment and working conditions – Walmart has received criticisms and lawsuits several times regarding its workforce. Low wages, inadequate healthcare, and poor working conditions are few of the issues that have been publically criticized.
>Large span of control – Its highly extended size and massive span of control could leave Walmart weak in some areas.
>Thin profit margins – Walmart focuses on a cost leadership strategy. It results in thin profit margins for the company.
>Gender discrimination – A lawsuit was filed against Walmart in 2007 that allegedly claimed gender discrimination in job opportunities at Walmart. Female employees are discriminated in regards to promotions and pay scale as per this lawsuit.
>Imitation – Walmart’s business model can be easily copied. The company doesn’t own any specific competitive edge over its rivals except its huge business size.
They have to improve all of the above statements
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