23. Assertion (A): Quality of product is not the key feature of product concept. Reason (R): Firms which follow the product concept propose that the way to realize business goal is by making products that are of high quality. A. Both Assertion (A) and Reason (R) are True and Reason (R) is the correct explanation of Assertion (A) B. Both Assertion (A) and Reason (R) are True and Reason (R) is not the correct explanation of Assertion (A) C. Assertion (A) is True but Reason (R) is False. D. Assertion (A) is False but Reason (R) is True..
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(A) is true and (R) is false
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