24. Perceived value is made up of
(A) Buyer's image of the product performance
(B) Customer support
(C) The channel deliverables
(D) None of the above
Answers
Answered by
0
Answer:
A
Buyers image of the product performance
Answered by
0
QUESTION:-
Perceived value is made up of
- (A) Buyer's image of the product performance
- (B) Customer support
- (C) The channel deliverables
- (D) None of the above
ANSWER:-
- Option A is the right answer
- Buyer's image of the product performance
EXPLANATION:-
- Perceived value is a buyer's judgment and opinion of a product or service.
- The buyers or consumer states the advantages and desirability or disadvantages or undesirability of the goods and services rendered by the sellers.
- It is mostly a comparison with a competitor's product.
- Perceived value is considered while pricing the products. Perceived value helps to fix a price that the public is ready to pay for that good or service.
- For marketing a product or service, the perceived value should be increased by improving the quality, proper promotion, accessibility, channelizing and creativity of the goods and services.
#SPJ2
Similar questions