Question

3. How does the strategic alliance with Tong Yang benefit M & M ?[10
Marks]
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Answer 1

Answer:

ADVANTAGES TO M&M:1.The strategic alliance would make M&M capture the global markets by selling the tractors around the world. 4. Tong Yong shall give M&M tractors an aesthetic appeal which they currently lack.

Answer 2

M&M's current tractor line is more utilitarian in nature and lacks the visual appeal that Tong Yang's tractors has, which is necessary for a significant presence in the US market.

:Mahindra USA had signed a memorandum of understanding (MoU) with Tong Yang, a Korean tractor manufacturing company that is part of the $ 2 billion Tong Yang Moolsam group, under which Mahindra will source high horse power (mostly in the 25-40 HP range) and advertise them around the world under the M & M brand name as part of its global supply chain strategy. To begin, the premium tractor line will be available in the United States.