3 Product differentiation is possible in the
market
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There are three types of product differentiation: Simple: based on a variety of characteristics. Horizontal: based on a single characteristic but consumers are not clear on quality. Vertical: based on a single characteristic and consumers are clear on its quality.
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There are three types of product differentiation: Simple: based on a variety of characteristics. Horizontal: based on a single characteristic but consumers are not clear on quality. Vertical: based on a single characteristic and consumers are clear on its quality.
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