34. Positioning is a choice of which of the following?
(A) Retailer choice & store layout
(B) The target market & marketing assets
(C) The target market & differential advantage
(D) Price and quality
Answers
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Answer:
(d)Price and Quality..
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Positioning basically is a choice of retailers and store layouts.
Explanation:
- Positioning comprises of mainly three tasks:
- Identifying possible advantages upon which to build a position.
- Choose the right competitive advantages.
- Select the overall positioning strategy.
- Positioning basically is a choice of retailers and store layouts. It helps to build a different perspective on the customer's mind for the brank or product.
- Its main task is the ability to influence consumers' perceptions concerning a brand or product relative to that of the competitors.
- Hence, option (A) is the correct answer.
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